PASSSING OFF(Reverse passing off) - WHAT IS IT

PASSING OFF(Reverse passing off) - WHAT IS IT

Basically it is the use of the trademark of someone else on one' s own product. This naturally assumes that one is not entitled to use that trademark, for if one is entitled to use the trademark then obviously there can be no passing off. Contrasting it with reverse passing off is when one uses the trademark of someone else, as his own, using a "false designation of origin". http://writ.news.findlaw.com/commentary/20030612_sunder.html